Why Choose Target Tags
-> Higher response rates
-> More efficient campaigns
-> Higher long-term value!
What Our Clients Have to Say
- Target Tags & the University of Oregon
- Target TagsPlus at Public Broadcasting stations
- Target Tags & Special Olympics
More Information
Please read our brochure for more information, or contact us at info@targetanalysis.com.
PRODUCTS AND SERVICES:
Predictive Modeling for Donor Response and Value
Target Tags™ Predictive Response Models help fundraisers increase response rates and net revenue by identifying the best prospects for direct mail and telemarketing campaigns. By harnessing the predictive power generated by our unique philanthropic cooperative database, demographic data, your donor giving histories, and algorithms proven over hundreds of campaigns, Target Analysis Group reliably ranks your donors according to their predicted responsiveness for more effective fundraising.
Target Tags: Lapsed Donor Recapture
Now you can economically reactivate long lapsed donors. Target Analysis Group ranks your lapsed donors according to how likely they are to give again, allowing you to increase the number of appeals to the high probability responders, reduce the number of appeals to the low probability responders, and eliminate appeals to non-responders.
Target Tags: Donor Conversion Models
Find event attendees or sponsors, internet donors, activists, 1-800 call-ins, survey responders, merchandise purchasers, canvas/door-to-door donors, and other constituents most likely to convert to traditional donors or members. Using the unique Target Non-Profit Cooperative Database, demographics, and other data, we can help you identify and convert "warm prospects" through your direct mail program.
Target Tags: New Donor Conversion
Similar to prospect conversion models, the New Donor Conversion model uses a variety of data sources, including the Target Non-Profit Cooperative Database, to score newly acquired direct mail donors that are most likely to give second gifts.
Passion Model Services
Target's Passion Model Services go beyond donor demographics, financial capacity, and transaction history. Our process evaluates all aspects of donor interaction with your organization to reveal supporters who are most passionate about your mission. Through research and testing, Target has developed actionable Passion Model Scores that effectively identify your best Major and Planned Giving prospects while helping your major gift officers prioritize their cultivation and stewardship efforts.
Target Tags and TagsPlus for Public Broadcasting
Reduce costs and improve net revenue by identifying and targeting your most likely donors. Predictive response models available for:
- Additional Mail
- Lapsed Mail
- Additional Telemarketing
- Lapsed Telemarketing
- Renewal Mail
- Renewal Telemarketing
- Long-term Value
- Sweepstakes
Q-Tags for Deep Lapsed for Public Broadcasting
Q-Tags can help economically find responsive prospects hiding in donor populations that lapsed 7 to 15+ years ago. Alone or combined with TagsPlus for donors lapsed less than 84 months, Q-Tags will help you cost-effectively recover long lost donors.
Target Tags for Universities
Target Tags are predictive models that help simplify your segmentation algorithms down to a single actionable score that is applied to each donor record based on the probability of response for a specific type of appeal. Available for LYBUNTs, SYBUNTs, and non-donors.
Please contact your account manager or info@targetanalysis.com for more information on any of the above services.