Target Analysis Group
and Blackbaud Analytics
join forces to create
Target Analytics™,
a Blackbaud Company!
In the year since Blackbaud acquired Target Analysis Group in January of 2007, it became very clear to our teams in both Cambridge and Charleston that our two analytics divisions could serve nonprofits better as a single entity than either could on its own.
For more than a decade, Blackbaud Analytics has delivered impressive data-driven tools and expertise that have helped thousands of nonprofit professionals raise revenue for their organizations with prospect research, major donor screening, and data enrichment services. These solutions perfectly complement the direct marketing and benchmarking services you already expect from Target Analysis Group.
Together, we can now provide a range of offerings that will maximize fundraising efforts at every stage of the donor lifecycle, from acquisition to development to legacy giving, regardless of software platforms.
To learn more, visit our new and growing site at: www.blackbaud.com/targetanalytics
Book now for Boston in April
Registration Open for Team Approach User Forum 2008 Better Ideas for Better Fundraising!
April 6-9, 2008 , Copley Place Marriott, Boston, MA
Target Software, Target Analysis Group, and Blackbaud are happy to present an expanded conference loaded with learning opportunities for all fundraisers, regardless of the software you use. In addition to tracks dedicated to Team Approach users, the preliminary agenda boasts various executive and management level sessions covering topics such as Direct Marketing, Analytics, Development, and many more. Post-conference Training Day sessions will be held again this year and will feature hands-on explorations of various technical topics, including an introduction to the donorCentrics Explorer. To learn more about the exciting and education sessions,
check out the preliminary agenda.
Click here to learn more about the conference, or contact us at events@targetsite.com with any questions or if you'd like to attend.
Product Spotlight
WealthPoint®
Available from Target Analytics, WealthPoint®, our capacity identification and information service, will jump-start your prospect research initiative and help you focus your major gift efforts.
Learn more.
Product Spotlight
donorCentrics™
Our strategic analytical management reports will help you develop effective strategies to increase revenue from their fundraising programs.
Learn More
Client Spotlight
Benchmarking Helps TPL
A major benchmark for the success of Trust for Public Land's direct mail program is the donor renewal rate which TPL is able to monitor through their participation in the donorCentrics reporting service...
Read More
Index of National Fundraising Performance
Slowing Index Revenue Growth in 2007 Parallels Slowing Economy
Donors Continue Two-Year Decline
Cambridge, MA (April 3, 2008) -- Revenue for the organizations in the Target Analytics Index of National Fundraising Performance grew a median 1.5% from calendar year 2006 to calendar year 2007, with 61% of the organizations in the index having positive revenue growth... View Report
Industry News
Index of Higher Education Fundraising Performance
Cambridge, MA (April 3, 2008) -- Strong annual fund revenue growth, despite declining participation rates and flat donor counts, were common patterns among colleges and universities in fiscal year 2007, according to the Target Analytics Index of Higher Education Fundraising Performance. Click here to read more.
PBS DevCon "State of the System" Presentation
Helen Kennedy of Lewis-Kennedy Associates and Carol Rhine of Target Analysis Group presented the annual report on the state of Public Television fundraising at the 2007 PBS Development Conference. Click here to view the report.
Médecins Sans Frontières Recognized as the 2007 Nonprofit Organization of the Year
Target Analysis Group, Target Software, and Blackbaud are delighted to congratulate the US section of Doctors Without
Borders/Médecins Sans Frontières (MSF) for winning the 2007 Nonprofit Organization of the Year Award
presented by the Nonprofit Federation of the Direct Marketing Association at the DMANF New York Conference. Click here to read more.
PRDMC "State of the System" Presentation
RENO, NV (July 12, 2007) -- Jim Lewis and Helen Kennedy of Lewis-Kennedy Associates presented the annual report on the state of Public Radio fundraising at the PRDMC Conference in Reno. Click here to view the report.
University and College Fundraising Revenues Increase While Participation Remains Flat
Cambridge, MA, (March 15, 2007) -- Most colleges and universities in the Target Analysis Group Annual Index of University Fundraising Performance saw revenue grow in 2006 despite flatness in both participation and retention rates... Click here to view report.
Chuck Receives Lifetime Achievement Award
Just two weeks after the merger of Target with Blackbaud in mid-January, Fundraising Success Magazine honored former Target CEO and new Blackbaud Chief Scientist Chuck Longfield with a Lifetime Achievement Award as an agency professional serving nonprofits. The publication recognized Chuck's 28 year career of technical innovation as well as dedication to improving practices that make nonprofit fundraising more efficient and effective.
Read announcement.
Blackbaud Acquires Target Software and Target Analysis Group Companies
Blackbaud, Inc., the leading provider of software and related services designed specifically for nonprofit organizations, today announced that it has acquired the assets of Target Software and Target Analysis Group. Click here to read the full press release.
Online giving emerges as an acquisition source of younger, more affluent donors
CAMBRIDGE, MA (January 16, 2007) -- The first-ever Internet donorCentrics collaborative group of 12 organizations met in December 2006 to share strategies and discuss best practices in online fundraising. This project examined online giving within the context of a primarily direct mail fundraising program, and how this emerging channel impacts donor value. If you are a current customer and would like to participate in a new online benchmarking group now forming, please contact Kathy Gallagher at kgallagher@targetanalysis.com. Click here to download a full summary of findings.
PBS DevCon "State of the System" Presentation
BALTIMORE, MD (October 3, 2006) -- Carol Rhine of Target Analysis Group and Helen Kennedy of Lewis-Kennedy Associates presented the annual report on the state of Public Television fundraising at the PBS Development Conference in Baltimore. Click here to view the report.
Target's Non-Profit Cooperative Expands to 400 Organizations
CAMBRIDGE, MA (September 15, 2006) -- Target Analysis Group is pleased to announce that its Non-Profit Cooperative Database has grown to include over 400 organizations and 70 million known charitable households! This expanded Non-Profit Cooperative Database now serves all its participating non-profit organizations better than ever with a knowledge base that is unparalleled in both depth and breadth of philanthropic information. Click here to view the press release.