Strategic Benefits
donorCentrics™ transforms data into actionable information, providing an accurate, unbiased framework for identifying best practice fundraising strategies. This powerful management tool will enable you to:
-> Access a sophisticated donor behavior analysis that is unavailable through any fundraising database.
-> Make strategic decisions based on objective data, decreasing reliance on anecdotal information.
-> Evaluate the long-term growth of your program and track areas of improvement or decline over a period of several years.
-> Track industry-wide performance benchmarks for fundraising programs.
-> Share best practices with peer organizations based on comprehensive, standardized data. *
-> Set budget and performance goals that maximize your direct marketing budget.
-> Preserve institutional memory through periods of staff transition.
-> Fuel your major gift and planned giving prospecting efforts by identifying donor loyalty and annual giving upgrading patterns.
-> Communicate program performance to staff, consultants, board members, and other volunteers with professional reports including high-quality, full-color graphs.
* Ask your account manager about open collaborative groups.
donorCentrics™ Performance Benchmarking Services
donorCentrics™ is a series of strategic analytical reports designed to help non-profit organizations develop effective strategies to increase revenue from their fundraising programs. The reports uncover strengths and weaknesses in your program, highlight opportunities for growth, and facilitate strategy sharing across organizations.
The Donor-Centric Approach
What makes donorCentrics unique? Standard reports which provide overview information on revenue and participation can often mask significant trends in member and donor behavior. Target Analytics's approach to analyzing your fundraising program is donor-centric. We examine specific behaviors of member/donor subpopulations, focusing on such performance measures as acquisition, retention, lapsed reactivation, lifetime value, and giving level upgrades.
Multi-Year Assessment
donorCentrics provides an accurate, sophisticated multi-year performance assessment of your fundraising program. By monitoring long-term, year-to-year trends and benchmarks for these behaviors, your fundraising staff can set goals for coming years, identify areas where improvements are needed, and implement strategic program enhancements.
Target Analytics produces donorCentrics reports from gift transaction data downloaded from your institution's donor database. We can interpret data from all types of fundraising software, including in-house developed systems.
Key Performance Indicators
All donorCentrics performance measures focus on specific aspects of member and donor behavior, revealing the impact of certain giving patterns on the health of your program. These measures include:
- new member/donor acquisition
- member/donor retention rates
- lapsed member/donor reactivation rates
- giving level upgrades and downgrades
- member/donor attrition
- giving by frequency, loyalty, and dollar level
- giving source analysis
- lifetime value
Each donorCentrics report contains quantitative summaries highlighting the most significant giving trends. Subsequent pages provide a comprehensive examination of various member and donor patterns, isolating specific subpopulations. Each report also contains a set of full-color graphs which provide a visual presentation of the data.
Annual, Biannual, or Quarterly
donorCentrics can be run on an annual, biannual, or quarterly basis depending on your needs.
Go to Overview of donorCentrics Fundraising
Performance Benchmarking and Analysis