Who We Are

Target Analytics offers the only comprehensive analytics solution for donor acquisition and cultivation, prospect research, and collaborative peer benchmarking -- as well as access to exclusive data and fundraising expertise -- so you can maximize your fundraising results at every stage of the donor lifecycle.
Learn More

Client Quotes

"Target's insight and comparative analysis continues to be a significant factor as we shape the strategic direction of our Annual Fund program. Their counsel and industry know-how make them a highly valued partner."
Dave Spencer, Director of Annual Fund, Indiana University Foundation
View more client quotes

Client Spotlight

Benchmarking with Other Organizations Helps Trust for Public Land Increase Renewal Revenue and Participation

The Trust for Public Land (TPL) launched their direct mail program in 2002. A major benchmark for the success of the program is the donor renewal rate which TPL is able to monitor through their participation in the donorCentrics reporting service...
Read More

PRODUCTS AND SERVICES:
donorCentrics™ Fundraising Performance Benchmarking & Analytics

In today's extremely competitive environment where donors and prospects are inundated with solicitations, even the most successful fundraising program requires continuous assessment and analysis to uncover opportunities for growth. Target Analytics has created a variety of proven business intelligence services designed to:

Quickly identify fundraising opportunities or challenges within your program. Compare your organization's performance and share best practices with peer organizations. Evaluate past strategy to invest current resources to maximize future returns. Share key information with managers, staff, and board members. Raise more revenue for your mission.

Quarterly Index of National Fundraising Performance

The Index compares trends in key fundraising indicators for 60+ large national organizations every quarter. Participating organizations utilize an easy-to-use web tool that, with a few simple mouse clicks, will create charts and graphs comparing your organization's data to the Index.

donorCentrics Performance Benchmarking Reports

Strategic analytical reports, graphs and charts reveal historical performance trends to help you develop effective strategies for increased donor loyalty and future revenue. donorCentrics reports are also available quarterly and in Excel format. Learn more

donorCentrics Collaborative Benchmarking Service

These analyses compare key standardized performance indicators and trends among participating peer organizations. Along with meetings and webcasts, they provide a framework for sharing and comparing the practices. An intensive one- to two-day conference/workshop among members of each benchmarking group provides opportunities to learn and network.

donorCentrics Explorer

This interactive version of donorCentrics enable easy, fast, and flexible analysis of monthly, quarterly, or annual performance indicators from your desktop. This Microsoft Excel-based application allows you to customize and concentrate your analysis on the populations and metrics of most interest to you, as well as having the capability to create your own tables and charts.

Long-term Value and Donor Conversion Explorer

This easy-to-use tool allows you and your service partners to quickly "slice-and-dice" your acquisition donors on a host of analytic dimensions, such as list segments and direct mail packages, in order to assess their long-term value and retention trends.

donorCentrics Scenario Builders

This powerful addition to the core donorCentrics service is a suite of web-based, graphical tools that facilitate creation of three-year performance forecasts, and answer "what-if" questions about past investments in acquisition, retention, or lapsed recapture efforts. In a matter of minutes, rather than days or hours, you can create multiple scenarios that project future costs and revenues based actual historical data.

Campaign Management Solutions

For Team Approach customers, the Campaign Management Suite is an innovative system of analytic, forecasting, and operational components created to make fundraising campaigns more efficient and effective. The tools simplify the definition and execution of segmentation by helping fundraisers select the best segments for mailing based on prior performance, and they streamline the entire planning, targeting, selection, and analysis process.

donorCentrics Services especially for Public Broadcasting

In addition to the donorCentrics Services below, public broadcasting stations can also receive specially tailored reports, such as:
- US and Canada donorCentrics
- AM and FM Radio donorCentrics

donorCentrics Services especially for Higher Education

These specially tailored reports and tools for colleges and universities focus on the unique needs of higher education. They include:
- Unit Reports & Comparisons
- Recent Graduate Program Assessment
- Class Profile Analysis and Decade Comparison Analysis
- Major Donor Graphs
- Consultant Report Review
- Athletic Report
- Parent Report
- Annual Fund Update
- donorCentrics University Account Explorer

---

Please contact your account manager or info@targetanalysis.com for more information on any of the above services.