What Makes Target Lists Special
Target Analytics's ability to provide such a rich source of prospect names is driven by:
-> The unparalleled depth and breadth of philanthropic information in our database derived from well over one billion donor contributions
-> The proven predictive power of the information we use in our modeling process -- the best models are only as good as the variables driving them
-> Our extensive experience building effective models for hundreds of organizations
-> The dynamic nature of a database continuously refined and updated to leverage new information contributed by each member of the Cooperative
PRODUCTS AND SERVICES:
Donor Acquisition Lists
The Target Non-Profit Cooperative Database
Target Analytics has developed the first national Cooperative database designed exclusively for non-profit mailing lists and response modeling. We start with a nationally-licensed compiled database that includes biographic, geographic and demographic information on more than 100 million United States households. We then leverage gift history information from more than 400 participating nonprofit organizations to build statistical scores that create a relevant picture of the philanthropic interests and giving patterns for nearly 70 million households.
These powerful statistical models are used to predict which households in our national database will be most likely to respond to a direct mail solicitation from your organization.
Target Acquisition Lists
Our acquisition mailing lists are custom-built for your organization using the Target Non-Profit Cooperative Database. Target analyzes your current donor file to reveal profiles, and creates powerful statistical models to predict which households in the national database will be most likely to respond to a direct mail solicitation from your organization, de-dupes the output to ensure high net name quantities, and delivers lists to you directly for mailing or to your merge/purge service provider.
Rapid Response Lists
Acquisition lists can be provided to members of the Target Non-Profit Cooperative Database in 48 hours or less in order to raise funds for disaster relief and humanitarian services, gain advocacy support for legislation, or raise awareness for grassroots mobilization efforts.
List Fulfillment Services
Target can manage your donor file for list rental or exchange fulfillment through our worry-free process of selection and prompt delivery. As a trusted steward of donor files for hundreds of nonprofit organizations, we work with list brokers and managers according to your guidelines to provide counts, ensure fast fulfillment, and accurately record usage. We can also supply overlay selects or omits at nominal rates to make your list more marketable.
Value Enhanced Acquisition Modeling
Identify new donors for the 'express lane' to increase higher giving amounts. Many new donors will give larger gift amounts if properly selected and treated, and then continue giving larger gifts in subsequent years. Target will score your post merge/purge file to help you select treatments and offers that improve initial gift amounts and subsequent long term value.
Long-term Value and Donor Conversion Explorer
This easy-to-use tool allows you and your service partners to quickly "slice-and-dice" your acquisition donors on a host of analytic dimensions, such as list segments and direct mail packages, in order to assess their long-term value and retention trends.
Target List Optimization
Give us an accurate 6-12 month acquisition solicitation history and we will use our exclusive data and modeling systems to identify and suppress acquisition names with extremely low probability of making gifts to your organization. List Optimization will improve campaign efficiency by reducing mail volume, lowering costs, and increasing response rates.
Please contact your account manager or info@targetanalysis.com for more information on any of the above services.