Who We Are

Target Analytics offers the only comprehensive analytics solution for donor acquisition and cultivation, prospect research, and collaborative peer benchmarking -- as well as access to exclusive data and fundraising expertise -- so you can maximize your fundraising results at every stage of the donor lifecycle.
Learn More

Product Spotlight

donorCentrics™

Our strategic analytical management reports help fundraising professionals develop effective strategies for increasing donor participation and revenue through donor behavior analysis and peer-to-peer benchmarking.
Learn More

Contact Us

If you wish to contact someone at Target Analytics but do not have their contact information, please feel free to email our central address at info@targetanalysis.com and we will forward your message to the intended recipient.

Client Spotlight: Trust for Public Land

Benchmarking with Other Organizations Helps Trust for Public Land Increase Renewal Revenue and Participation

The Trust for Public Land (TPL) launched their direct mail program in 2002. A major benchmark for the success of the program is the donor renewal rate which TPL is able to monitor through their participation in the donorCentrics reporting service. TPL joined the donorCentrics Environmental Consortium to benchmark their trends against peer organizations and to learn successful fundraising tactics being used elsewhere.

Conversations during the annual Environmental Consortium meeting convinced TPL that they could be more aggressive in their renewal efforts. Visible evidence that other organizations in the industry are having success with more aggressive renewal programs helped TPL get extra funding to expand their own efforts. TPL increased the number of appeals in their renewal series from four to nine, plus added previously suppressed donors to the renewal series. The result: TPL was able to increase its renewal revenue by several hundred thousand dollars while renewing a larger percentage of their annual donors.